All of our accomplishments, achievements and initiatives are measured by the evaluation of data, which includes tracking and examining the number of serious injuries and fatalities on our nation’s roads, as well as the causes of these crashes. By tracking this vital information, we are able to ascertain what initiatives are working and what new initiatives we need to undertake. Some highlights include:
ROAD TRAFFIC SAFETY AWARDS
ARRIVE ALIVE collaborated with our main sponsor BHP Billiton and the Ministry of Works & Transport to recognize outstanding performance in road safety engineering, enforcement and post crash care in 2015 and 2016.
NEW ARRIVE ALIVE SPOKESPERSONS
In April 2016, John Powell, Regional Rally Champion, and his son Alex, a Regional Go-Kart Champion, became our newest spokespersons, speaking out against dangerous and reckless driving practices and promoting correct road safety behavior.
ROAD SAFETY AWARENESS “CRASH” DISPLAYS
For the third time, ARRIVE ALIVE partnered with the TTPS for a nationwide road safety awareness campaign across Trinidad during the Carnival season in 2013. These displays highlighted road safety awareness messages through the deliberate use graphic messages on crashed vehicles from collisions that resulted in serious injuries or fatalities. The intent was to clearly communicate the consequences of drinking and driving during the Carnival season.
ROAD WISE ART & ESSAY COMPETITION
In November 2012, approximately 1,000 primary and secondary schools entered our nationwide Road Wise Art & Essay Completion. Judges included retired Art and English teachers and the new Minister of Transport, Mr C. Sharma, was the guest speaker at the Awards Ceremony. Photos of the winning artwork and essays can be found in our Gallery, along with an album from the Awards Ceremony. In collaboration with our key sponsors, Massy Foundation, Massy Motors, Kiss, Bermudez, Repsol, EOG Resources, Phoenix Park Gas Processors Ltd. and Guardian Group, it was a pleasure to see the smiles of our nation’s children!
“CLICK FOR LIFE” CAMPAIGN
Between 2009 and 2012, ARRIVE ALIVE partnered with Phoenix Park Gas Processors Ltd. to promote the “Click for Life” campaign, to educate drivers and passengers on the benefits of using seat belts and other good road safety habits, including defensive driving. This campaign also provided defensive driving lessons for 500 students from the University of the West Indies.
FAMILY SAFARI CAR RALLY
In July 2011, ARRIVE ALIVE and the Motorsports Association of Trinidad & Tobago hosted a rally in recognition of the global launch of the UN Decade to Action for Road Safety. Participants visited the Road Safety Village and networked with members of the TTPS, Ministry of Transport, Traffic Wardens and other public and private sector stakeholders involved in road safety.
FORMATION OF THE NATIONAL ROAD SAFETY COUNCIL
The National Road Safety Council was formed by a Cabinet note under the Ministry of Transport following a meeting with the Minister of Transport. Several stakeholder meetings were held with the representatives from the automotive industry (New and Foreign/Used), the Trinidad & Tobago Alcohol & Beverage Alliance, the Ministry of Works and other ministries, ATTIC and the TTPS.
THE ANNUAL UN WORLD DAY OF REMEMBRANCE FOR ROAD TRAFFIC VICTIMS
Since November 2010, ARRIVE ALIVE has participated in the Annual UN World Day of Remembrance for Road Traffic Victims. This annual event is held to remember and recognize all loved ones lost on our nation’s roads. We continue to receive sponsorship from companies with active corporate social responsibility initiatives and BHP Billiton has been the Gold Sponsor of this event since 2014. ARRIVE ALIVE also partnered with Share the Road (NGO for cyclists’ road safety) and, in 2014 and 2015, over 200 cyclists came out to ride in support of road safety. Many of our stakeholders also participated, including the T&T Automobile Association, the TTPS, the Ministry of Works & Transport with their traffic display, the Traffic Wardens and the Trinidad & Tobago Fire and Ambulance services.
ROAD SAFETY AWARENESS
Throughout the year, ARRIVE ALIVE visits public and private sector offices in all industries throughout the country. The focus is sharing information on road safety and defensive driving, including topics such as speed, distracted driving, DUI/impaired driving and lack of sleep. These messages are driven home through graphic accident re-enactment videos.
EDUCATION IN SCHOOLS
We continue to educate our nation’s students using the BGTT/Chevron Road Safety Bus. The presentations, tailored for both primary and secondary school students, teach different aspects of road safety and we provide leaflets and giveaways to support what we have taught on pedestrian and passenger road safety.